Digital Strategy

Digital Strategy
Digital channels now consume in excess of 50% of most firms’ marketing budgets. This is set to grow further as businesses better understand the potential of these channels. Covid-19 has forced many organisations, commercial and non-commercial to conduct business online, with positive long term benefits. A case of necessity being the mother of invention.
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In our view however, for many businesses in New Zealand, what is lacking is good strategic overview. We can advise you from managing your digital footprint and online reputation to implementing technologies to get you seen, heard and listened to so you can sell. This is how Millner Advisory will help you develop your digital enablement strategy.
We can help you to evaluate, choose and implement the technologies needed to achieve your digital goals.
We use and recommend the following marketing tools, and we advise on a range of solutions.

We use and recommend Gmass for email marketing, customer communications and mass communication. The application works with Gmail and has the advantage of intelligently following up with recipients who do not open or reply to sent messages. Available as a SaaS Gmass is intuitive and easy to set up using Google Sheets.

We use and recommend Boomerang for email, customer and critical task management. Boomerang works within Gmail and will “boomerang” or return emails that have not received a reply within a specified time. Email can be scheduled and follow up tasks relating to an email can be cleverly managed using this SaaS application.

For Businesses who want to have more control over their marketing rather than outsourcing we use and recommend Ubersuggest for SEO, key word analysis and to keep on top of your competitors’ online presence. We’ve used Ubersuggest to reduce our clients’ CPC by as much as 95%.

A must for any business needing new customers, we use and recommend Google Adwords. We can show you how to create campaigns using Google’s intuitive Adwords platform. If your budget is constrained there is no need to pay consultants a monthly fee to manage your Google advertising.

We use and recommend Elfsight for it’s ability to manage your online reputation, offering a plugin for websites which gathers customer reviews wherever they may be – Google, TrustPilot, TripAdvisor, AirBnB – and automatically displays selected reviews on your digital platforms, with real time updates as new reviews are placed.

If you want to sell on Facebook we can show you how to use Facebook Creator Studio to quickly create targeted ads. For a dash of panache we can help you outsource video production for snappy presentations using Fiverr. For SMEs with a limited budget, getting advertising underway on Facebook can be done without the need to employ consultants to manage this for you on a monthly basis.

Businesses need to be in control of their digital presence and website content. Those in charge of digital sales and marketing should be able to add and change website content without the help of their external website developer. Many developers make their money from hosting and changes, so hold a tight reign on content and page edits. We will show you how to take control. We use and recommend WordPress as the gold standard for its features and ease of use.

For those businesses who want to boost online sales we are able to advise on tools like Shopify Since Covid-19 many businesses are wanting to explore online sales, and we can assist you to set up your online sales presence. The good news is that SaaS products like Shopify are designed for easy set-up. We can take away some of the mystery and connect you with freelancers who can assist if need be.

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